How Email Marketing Saved My Business During One of the Hardest Seasons of My Life: A Flodesk Review for Creatives Who Crave Simplicity, Beauty, and True Support
- Sasha Canady
- 25 minutes ago
- 5 min read
If there’s one thing I’ve learned in entrepreneurship, it’s that business doesn’t pause just because life gets heavy.
A few years ago, I went through one of the most emotionally draining seasons of my life. I was moving across the country, leaving behind everything I knew, rebuilding trust in myself after years of being stuck in my wounded masculine, and trying... really trying.... to remember who I was outside of survival mode.
I wasn’t posting on Instagram. I wasn’t going live. I wasn’t recording videos or creating new content.I barely had the energy to show up for myself, let alone my business.
But you know what kept nurturing my community when I couldn’t? What kept bringing in sales when my creative well was empty..?
What kept my audience warm, connected, and supported even while I was quietly healing in the background?
My emails.
And specifically... my emails running through Flodesk.
Because Flodesk is the only email marketing platform I’ve ever used that feels like it understands creatives, coaches, service providers… and honestly, humans. And in that season of rebuilding myself, I needed tech that supported me, not tech that demanded more of me.
Full disclosure: I’m a proud Flodesk Partner, and this post contains affiliate links.
Signing up with my link & using code BIZCOACHSASHA will also save you 25% on your first year! Here it is:
https://partners.flodesk.com/save25percent And helps me continue to create free, valuable content for you. But I’d recommend Flodesk with or without the commission, because it genuinely changed my business (and honestly, my peace).
This is my honest Flodesk review and why I believe it’s the best email marketing platform for creatives who want simplicity, beauty, and real results...
The Season That Taught Me the Power of Simple Systems
There’s something raw and humbling about hitting a season where showing up just… isn’t possible.
Maybe you’ve been there too.
Those months were a blur of emotional healing, physical exhaustion, spiritual recalibration, and the deep internal work of reconnecting to my feminine energy after years of overdoing, pushing, burning out, and proving.
My period disappeared, my nervous system was fried, and even writing an Instagram caption felt like climbing a mountain.
But my business didn’t collapse.
My audience didn’t forget me.
Sales didn’t stop.
Why? Because my automations inside Flodesk kept working even when I couldn’t.
My welcome sequence nurtured new subscribers. My sales funnel brought in passive income. My weekly newsletters still went out with my stories, inspiration, and offers. My community felt supported the whole time.
I always tell the women I mentor:You deserve systems that hold you.
And Flodesk held me in a way no other platform ever has.
Why Flodesk Stands Out: A Simple Email Platform Designed for Creative Entrepreneurs
I’ve tried all the major platforms. I’ve migrated my list more times than I want to admit. And every time, I found myself stuck inside clunky builders, outdated templates, confusing dashboards, and rising costs that punished me for business growth.
Flodesk feels different. Flodesk feels like a big exhale.
It’s clean. It’s visual. It’s intuitive.
It’s made for creators, coaches, and small business owners who crave ease and beauty.
Here’s what sets it apart.
Gorgeous Templates That Look Like Your Brand — Not 2003
Flodesk completely changed the game with its design.
Their templates don’t look like templates. They look like high-end editorial layouts you’d find in luxury brands.
They're:
• modern aesthetics
• minimalist, elevated designs
• patented layouts
• custom font uploads
• brand color palette features
All make your emails look like they were designed by a creative director, even if you’re building them during naptime with a messy bun and yesterday’s leggings.
As someone whose brand leans bold, feminine, refined, and visually striking, Flodesk was the first platform where my emails actually matched my energy.
And the best part? You drop your copy in, tweak a few elements, and it's done.
It’s honestly the closest thing I’ve found to “instant confidence” for your inbox presence.
Integrations That Make Everything Work Better (Canva, ThriveCart, ManyChat & more!)
This is one of the most exciting evolutions inside Flodesk.
When I first joined, it was simple and beautiful, which was enough for me.
But these new integrations? Wild.
You can now:
• import your Canva designs directly into your emails
• seamlessly connect to ThriveCart for offers, upsells, and checkout flows
• integrate ManyChat for DMs to email crossovers
• use their developer API to connect to custom apps, websites, and tools
Flodesk has grown into a full ecosystem that supports the way modern, creative entrepreneurs sell.
Everything works together. Everything is smoother. Everything feels cohesive.
This is email marketing for creatives done right.
Signing up with my link & using code BIZCOACHSASHA will also save you 25% on your first year! Here it is:
Automations That Make Money While You Live Your Life
Flodesk’s automations have been one of the biggest revenue drivers in my business.
They’re:
• simple to build
• visually mapped out
• (finally!) not overwhelming
• powerful enough to run entire funnels
I’ve created:
✔ a full welcome email series
✔ evergreen sales sequences
✔ nurture flows
✔ upsell paths
✔ seasonal promos
✔ workshop funnels
Every single one feels effortless.
And when I was in that hard season of my life? Those automations kept generating sales that supported me emotionally, financially, and energetically.
People underestimate automations because they think they need to “do more.”
But automations allow you to do less while earning more—and to heal, rest, and rebuild without your income disappearing.
Advanced Segmentation That Feels Like Magic
One of the biggest challenges with email marketing is sending everyone the right message at the right time.
Flodesk makes it simple through:
• click-to-segment links
• custom fields
• subscriber preferences
• deep personalization
• polls embedded in emails
• advanced filtering
• behavioral tagging
This is how my business now sends emails that feel personal, intimate, and truly in tune with my audience.
It’s how women feel seen inside my community, because I’m able to speak their language, address their needs, and offer them exactly what they’re craving.
This is feminine-led, intuitive marketing at its core.
A Warm, Heart-Centered Invitation
If you’re reading this and feeling the pull toward simplicity…
If you’re craving systems that hold you…
If you want beautiful design without the burnout…
If you want automations that make money while you rest, travel, heal, or simply live…
Flodesk is that platform.
You can start with a free trial and save 25% on your first year right here when you use code BIZCOACHSASHA:
Rember to use code BIZCOACHSASHA to get the best possible deal.
Again, I’m a Flodesk Partner, which means this link supports me and helps me keep creating free resources for women building lives and businesses they love.
And I will never recommend something I don’t use every single day in my own business.
If you have questions or want help choosing your first email strategy, come say hi on Instagram @bizcoachsasha. My DMs are always open.
Here’s to ease. Here’s to growth.
Here’s to systems that support your next evolution.
You deserve nothing less.
XO Sasha
Comments